To be truly yours, every Lorier is designed so that you'll want to wear it every day. For us, the golden age of watches was the mid-20th century, when a mechanical watch was an accessible instrument rather than a status symbol. Most people only had one watch then, so design had to be purpose-driven, yet versatile.

We don't believe in "beaters" or "grails"— owning a watch should be the beginning of a journey, rather than the end of a hunt.

Everyday wear requires robust, reliable components that are easily repaired or replaced. We'll readily admit that our priority isn't to impart a feeling of luxury. In fact, when it comes to movements, words like pedigree, intricate, or decorated mean little to us.

What matters most is that a watch keeps good time, goes where you go, and does so with style. After all, a watch should spend more time on your wrist than in the repair shop.

Typically, watch brands make modern watches with vintage aesthetics, incorporating popular features made to preserve a watch's appearance—sapphire crystals, ceramic bezels, and hardened coatings. But we believe a watch deserves better than to be treated like jewelry.

Our goal is to make timepieces that look and feel like they came from a certain era: when dive watches were made for divers, field watches for explorers, chronographs for racers and pilots. Like all those legendary vintage references, something that is used well and well-loved should have an appearance that matches the stories it can tell.